{"title":"Noème Paris","description":"\u003ch2\u003eNoème Paris, exploring the inaccessible from Madagascar\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème Paris\u003c\/strong\u003e is a French haute parfumerie house founded by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e, whose identity is based on exploring what eludes our perception. Its name is inspired by the philosophical concept of the \u003cstrong\u003enoema\u003c\/strong\u003e, associated with the inaccessible. Born in Madagascar into a family of spice and flower exporters, Yassin Karim grew up surrounded by vanilla, ylang-ylang, and cloves.\u003c\/p\u003e\n\u003cp\u003eThe visual universe extends this exploration: the bottle cap takes the shape of the \u003cstrong\u003eOuroboros\u003c\/strong\u003e, a symbol of infinity, and each fragrance is accompanied by a \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e. Perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e created the house's iconic collection, notably highlighting \u003cstrong\u003eSambava vanilla from Madagascar\u003c\/strong\u003e, iris, vetiver, woods, spices, and resins.\u003c\/p\u003e\n\u003ch3\u003eWhy choose Noème Paris?\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA founder born in Madagascar into a family of spice and flower exporters\u003c\/li\u003e\n\n\u003cli\u003eThe iconic collection created by perfumer Majda Bekkali\u003c\/li\u003e\n\n\u003cli\u003eSambava vanilla from Madagascar as an emblematic ingredient\u003c\/li\u003e\n\n\u003cli\u003eAn Ouroboros-shaped cap and a watercolor illustration for each fragrance\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003eExploring the inaccessible rather than reproducing reality. Discover Noème Paris in our online store and in our perfumery.\u003c\/p\u003e","products":[{"product_id":"soma","title":"Soma – Gourmand Amber Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eSoma by Noème Paris\u003c\/strong\u003e is a gourmand amber vanilla eau de parfum, unisex, created by \u003cstrong\u003eAmélie Bourgeois\u003c\/strong\u003e. Its formula contains \u003cstrong\u003eneither fruit nor flower\u003c\/strong\u003e — only thick materials, including three absolutes.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and refers to \u003cstrong\u003ewhat lies behind the subconscious\u003c\/strong\u003e: the inaccessible. The house, founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, takes this principle to heart — \u003cstrong\u003eits fragrances bear the names of places that man can only imagine\u003c\/strong\u003e: scorching deserts, Mexican crystal caves, oceanic depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla beans\u003c\/strong\u003e. Each fragrance has its own \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e, and the bottle bears a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of tonka and heliotrope absolutes\u003c\/h2\u003e\n\u003cp\u003eOnly two materials, and neither is fresh. The \u003cstrong\u003etonka absolute\u003c\/strong\u003e opens with its almond-like coumarin and slight hay note, while \u003cstrong\u003eheliotrope\u003c\/strong\u003e adds its almond and vanilla powder. The fragrance therefore begins where most end.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of vanilla, caramel and cacao absolute\u003c\/h2\u003e\n\u003cp\u003eThe heart takes gourmandness to its ultimate conclusion. \u003cstrong\u003eVanilla\u003c\/strong\u003e and \u003cstrong\u003ecaramel\u003c\/strong\u003e establish the cooked sugar, and the \u003cstrong\u003ecacao absolute\u003c\/strong\u003e — an absolute, not a chocolate accord — brings its roasted bitterness. It is what prevents the whole from becoming a dessert.\u003c\/p\u003e\n\n\u003ch2\u003eA base of rum, labdanum absolute and suede\u003c\/h2\u003e\n\u003cp\u003eThe finish changes register. \u003cstrong\u003eRum\u003c\/strong\u003e brings its sweet and woody side, \u003cstrong\u003elabdanum absolute\u003c\/strong\u003e its amber resin, and \u003cstrong\u003esuede\u003c\/strong\u003e a soft and powdery skin. This leather at the end of the journey is what gives the fragrance its gravity.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature\u003c\/h2\u003e\n\u003cp\u003eOf the five Noème fragrances we distribute, Soma has the shortest formula — \u003cstrong\u003eeight materials\u003c\/strong\u003e — and the most unconventional: \u003cstrong\u003eit contains neither fruit nor flower\u003c\/strong\u003e, whereas almost all gourmands open with a citrus or fruity note. It stacks thick materials from start to finish, including \u003cstrong\u003ethree absolutes\u003c\/strong\u003e — tonka, cacao, labdanum — and closes on suede. It is a fragrance of texture rather than trajectory.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love dark gourmands, with leather beneath the sugar. It is an autumn and winter fragrance, preferably for the evening, with significant longevity and sillage. Soma Noème Paris will appeal to those seeking an adult gourmand rather than a pastry.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":54414989590792,"sku":"PROD-000721","price":210.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Soma_100ML.jpg?v=1792179226"},{"product_id":"kalahari-extreme","title":"Kalahari Extrême – Spicy Woody Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eKalahari Extrême by Noème Paris\u003c\/strong\u003e is a woody, spicy, amber eau de parfum, unisex, created by \u003cstrong\u003eEmna Doghri\u003c\/strong\u003e. Its base is \u003cstrong\u003ereduced to two dry resins\u003c\/strong\u003e, without a single musk to soften it — and that is the whole point.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and refers to \u003cstrong\u003ewhat lies behind the subconscious\u003c\/strong\u003e: the inaccessible. The house, founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with the French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, applies the principle to the letter — \u003cstrong\u003eits perfumes bear the names of places that man can only imagine\u003c\/strong\u003e: burning deserts, Mexican crystal caves, ocean depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla pods\u003c\/strong\u003e. Each reference has its \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e, and the bottle bears a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of pear, anise and orange\u003c\/h2\u003e\n\u003cp\u003eThe start is fresh and almost edible. The \u003cstrong\u003epear\u003c\/strong\u003e brings its juicy flesh, the \u003cstrong\u003eanise\u003c\/strong\u003e its licorice freshness, the \u003cstrong\u003eorange\u003c\/strong\u003e its sweet radiance. Three tender materials, which is unexpected for a perfume bearing the name of a desert.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of myrrh, Virginian cedarwood and spices\u003c\/h2\u003e\n\u003cp\u003eThe landscape changes. The \u003cstrong\u003emyrrh\u003c\/strong\u003e dries everything out with its bitter resin, the \u003cstrong\u003eVirginian cedarwood\u003c\/strong\u003e brings its woody dust, the \u003cstrong\u003enutmeg\u003c\/strong\u003e, the \u003cstrong\u003epink pepper\u003c\/strong\u003e and the \u003cstrong\u003ecardamom\u003c\/strong\u003e their spicy warmth. The sweetness of the start evaporates.\u003c\/p\u003e\n\n\u003ch2\u003eA base of incense and labdanum\u003c\/h2\u003e\n\u003cp\u003eTwo materials, and nothing else. \u003cstrong\u003eIncense\u003c\/strong\u003e and \u003cstrong\u003elabdanum\u003c\/strong\u003e are two dry resins, and the formula adds \u003cstrong\u003eno musk, no vanilla, no creamy wood\u003c\/strong\u003e to round off the finish. It is a radical choice, which leaves the perfume arid until the end.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's gesture\u003c\/h2\u003e\n\u003cp\u003eAlmost all woody perfumes close on musks or a vanilla, which brings the trail closer to the skin and makes it comfortable. Kalahari Extrême refuses this comfort: \u003cstrong\u003eits base counts only two resins\u003c\/strong\u003e, and the pear of the start disappears without leaving a trace. At a house that only names places where man cannot live, it is the desert of southern Africa that is treated here — and the formula draws its literal consequence rather than its image.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love dry woods and incense, without needing a soft finish. It is an autumn and winter perfume, wearable day and night, with good longevity and a clear trail. Kalahari Extrême Noème Paris will appeal to those who are looking for an arid rather than an enveloping perfume.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":54414989623560,"sku":"PROD-000722","price":210.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Kalahari_Extreme_100ML.png?v=1792179228"},{"product_id":"khalil","title":"Khalil – Woody Amber Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eKhalil by Noème Paris\u003c\/strong\u003e is a woody, amber, musky eau de parfum, unisex, created by \u003cstrong\u003eEmna Doghri\u003c\/strong\u003e. It is \u003cstrong\u003ethe only fragrance from the house to name a person\u003c\/strong\u003e, and its iris appears in the base.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and refers to \u003cstrong\u003ewhat lies behind the subconscious\u003c\/strong\u003e: the inaccessible. The house, founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, applies this principle to the letter — \u003cstrong\u003eits fragrances bear the names of places that man can only imagine\u003c\/strong\u003e: scorching deserts, Mexican crystal caves, oceanic depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla beans\u003c\/strong\u003e. Each fragrance has its own \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e, and the bottle bears a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of white wood, cardamom, and caramel\u003c\/h2\u003e\n\u003cp\u003eThe opening is unusual: \u003cstrong\u003ewood from the very first second\u003c\/strong\u003e, where one would expect citrus. The \u003cstrong\u003ewhite wood\u003c\/strong\u003e brings its dry clarity, \u003cstrong\u003ecardamom\u003c\/strong\u003e its camphor freshness, and \u003cstrong\u003ecaramel\u003c\/strong\u003e a cooked sweetness that prevents the overall composition from being austere.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of cedarwood, patchouli, and tonka bean absolute\u003c\/h2\u003e\n\u003cp\u003eThe wood thickens. The \u003cstrong\u003ecedarwood\u003c\/strong\u003e brings its dustiness, \u003cstrong\u003epatchouli\u003c\/strong\u003e its earthiness, \u003cstrong\u003evetiver\u003c\/strong\u003e its smoky root, and \u003cstrong\u003etonka bean absolute\u003c\/strong\u003e its almond-like coumarin. It is an entirely woody heart, without a single flower to brighten it.\u003c\/p\u003e\n\n\u003ch2\u003eA base of iris, ambroxan, and modern musks\u003c\/h2\u003e\n\u003cp\u003eAnd this is where the fragrance surprises. The \u003cstrong\u003eiris\u003c\/strong\u003e — which is almost always placed in the heart for its floral powderiness — \u003cstrong\u003eappears in the base note\u003c\/strong\u003e. It softens all the wood that precedes it, like a varnish applied last. The \u003cstrong\u003eambroxan\u003c\/strong\u003e and \u003cstrong\u003emodern musks\u003c\/strong\u003e establish the skin effect and longevity.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature\u003c\/h2\u003e\n\u003cp\u003eTwo things distinguish Khalil in the house's catalog. First, its name: \u003cstrong\u003ekhalil means \"friend\" in Arabic\u003c\/strong\u003e, and it is Noème's only title referring to a person, whereas the house claims to only name places beyond reach. Next, its construction: \u003cstrong\u003ethe iris placed in the base rather than the heart\u003c\/strong\u003e, which reverses the usual logic and brings the sweetness last, after an entirely woody trajectory.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love dry woody fragrances but want a powdery finish rather than a resinous base. It is an autumn and winter fragrance, wearable day or night, with good longevity and a pronounced skin effect. Khalil Noème Paris will appeal to those seeking a wood softened by iris.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":54414989656328,"sku":"PROD-000723","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Khalil_100ML.jpg?v=1792179226"},{"product_id":"vanille-de-sambava","title":"Vanille de Sambava – Gourmand Vanilla Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eVanille de Sambava by Noème Paris\u003c\/strong\u003e is a gourmand, vanilla-amber eau de parfum, unisex, created by \u003cstrong\u003eEmna Doghri\u003c\/strong\u003e. It was a \u003cstrong\u003efinalist at the 2025 Art \u0026amp; Olfaction Awards\u003c\/strong\u003e in the best niche fragrance category, and its founder describes it as the one closest to his heart.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and refers to \u003cstrong\u003ewhat lies beneath the subconscious\u003c\/strong\u003e: the inaccessible. Founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, the house lives up to its name—\u003cstrong\u003eits fragrances bear the names of places that can only be imagined\u003c\/strong\u003e: scorching deserts, Mexican crystal caves, and the ocean depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla beans\u003c\/strong\u003e. Each fragrance has its own \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e, and the bottle features a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e.\"\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of bergamot, apple, and coconut\u003c\/h2\u003e\n\u003cp\u003eFive ingredients, none of which hint at vanilla. \u003cstrong\u003eBergamot\u003c\/strong\u003e and \u003cstrong\u003eorange\u003c\/strong\u003e provide a citrus sparkle, \u003cstrong\u003eapple\u003c\/strong\u003e adds a crisp green note, \u003cstrong\u003ecoconut\u003c\/strong\u003e brings a tropical creaminess, and \u003cstrong\u003epink pepper\u003c\/strong\u003e adds a spicy touch. The opening is fresh, almost electric.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of cinnamon, chocolate, and iris\u003c\/h2\u003e\n\u003cp\u003eThe transition is led by spices. \u003cstrong\u003eCinnamon\u003c\/strong\u003e and \u003cstrong\u003enutmeg\u003c\/strong\u003e add warmth, \u003cstrong\u003echocolate\u003c\/strong\u003e brings a roasted bitterness, and above all, \u003cstrong\u003eiris\u003c\/strong\u003e and \u003cstrong\u003epeony\u003c\/strong\u003e introduce a powdery floral note amid the gourmand elements. It is the iris that prevents the fragrance from becoming overly dessert-like.\u003c\/p\u003e\n\n\u003ch2\u003eA base of frosted vanilla, rum, and tonka bean\u003c\/h2\u003e\n\u003cp\u003eVanilla finally arrives, and the house calls it \u003cstrong\u003efrosted vanilla\u003c\/strong\u003e—the name of the ingredient itself, which hints at its treatment: a crystalline vanilla rather than a pastry-like one. \u003cstrong\u003eRum\u003c\/strong\u003e adds a woody dimension, while \u003cstrong\u003etonka bean\u003c\/strong\u003e brings its almond-like coumarin. The base remains warm and close to the skin, with the creamy, subtly woody sweetness that is its signature.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature touch\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSambava is Madagascar's vanilla-growing region\u003c\/strong\u003e, and it is the home region of the founder's family: \u003cstrong\u003ehis father was the island's largest vanilla exporter\u003c\/strong\u003e, and Yassin Karim grew up in his warehouses filled with vanilla beans. This is what makes this fragrance, in his own words, the one \u003cstrong\u003e\"closest to my heart.\"\u003c\/strong\u003e The \u003cstrong\u003eArt \u0026amp; Olfaction Awards\u003c\/strong\u003e jury selected it as one of its 2025 finalists in the best niche fragrance category—the only distinction of this caliber in the house's catalog.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom and for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love vanilla but want to avoid heavy, overly sweet gourmand fragrances. It is a fragrance that can be worn all year round, day or night, and has excellent longevity. Vanille de Sambava Noème Paris is for those seeking a natural, woody vanilla rather than a pastry-like one.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":54414989689096,"sku":"PROD-000724","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Vanille_de_Sambava_100ML.png?v=1792179229"},{"product_id":"rouge-de-rouge","title":"Rouge de Rouge – Fruity Floral Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eRouge de Rouge by Noème Paris\u003c\/strong\u003e is a fruity floral woody eau de parfum, unisex, created by \u003cstrong\u003eEmna Doghri\u003c\/strong\u003e. Its Bulgarian rose is \u003cstrong\u003eframed by two woods on the same level\u003c\/strong\u003e, which is uncommon.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and refers to \u003cstrong\u003ewhat lies behind the subconscious\u003c\/strong\u003e: the inaccessible. The house, founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, takes this principle to heart — \u003cstrong\u003eits fragrances bear the names of places that man can only imagine\u003c\/strong\u003e: scorching deserts, Mexican crystal caves, oceanic depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla beans\u003c\/strong\u003e. Each fragrance has its own \u003cstrong\u003ewatercolor illustration\u003c\/strong\u003e, and the bottle bears a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of blackcurrant, peach and plum\u003c\/h2\u003e\n\u003cp\u003eThree fruits and one citrus. \u003cstrong\u003eBlackcurrant\u003c\/strong\u003e brings its green and slightly sulfurous edge, \u003cstrong\u003epeach\u003c\/strong\u003e its velvety flesh, \u003cstrong\u003eplum\u003c\/strong\u003e its jammy depth, and \u003cstrong\u003ebergamot\u003c\/strong\u003e the sparkle that holds it all together. The opening is decidedly red, just as the title suggests.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of Bulgarian rose between cedar and vetiver\u003c\/h2\u003e\n\u003cp\u003eThis is the fragrance's distinctive feature. The \u003cstrong\u003eBulgarian rose\u003c\/strong\u003e does not find its usual floral neighbors: it is placed \u003cstrong\u003ebetween Virginia cedarwood and vetiver\u003c\/strong\u003e, two dry woods, on the same level as it. \u003cstrong\u003eGeranium\u003c\/strong\u003e, the rose's green and peppery cousin, completes this heart. The flower gains a structure that a bouquet would not have given it.\u003c\/p\u003e\n\n\u003ch2\u003eA base of benzoin, tonka bean and vanilla\u003c\/h2\u003e\n\u003cp\u003eThe dry down is soft and short. \u003cstrong\u003eBenzoin\u003c\/strong\u003e brings its balsamic resin, \u003cstrong\u003etonka bean\u003c\/strong\u003e its almond-like coumarin, and \u003cstrong\u003evanilla\u003c\/strong\u003e a measured roundness. Only three materials, which close the fragrance without trying to compete with the heart.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature\u003c\/h2\u003e\n\u003cp\u003eA rose is usually told with other flowers — jasmine, peony, lily of the valley — that broaden it. Rouge de Rouge does it differently and \u003cstrong\u003eframes its Bulgarian rose with two woods placed on the same level\u003c\/strong\u003e, Virginia cedar and vetiver. The flower ceases to be a bouquet to become a framework, and that is what prevents this fruity-floral from looking like the others.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love fruity roses but often find them too sweet. It is a mid-season fragrance, wearable day or night, with good longevity. Rouge de Rouge Noème Paris will suit those looking for a rose held by wood.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":54414989721864,"sku":"PROD-000725","price":210.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Rouge_de_Rouge_100ML.png?v=1792179228"},{"product_id":"bleu-de-bleu","title":"Bleu de Bleu – Fruity Floral Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eBleu de Bleu by Noème Paris\u003c\/strong\u003e is a gourmand floral fruity eau de parfum, unisex, created by \u003cstrong\u003eEmna Doghri\u003c\/strong\u003e. It is the house's latest creation, presented in spring 2026, and it places its gourmand notes \u003cstrong\u003eright from the opening\u003c\/strong\u003e rather than in the base.\u003c\/p\u003e\n\n\u003ch2\u003eA house that only names inaccessible places\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNoème\u003c\/strong\u003e comes from the Greek \u003cem\u003enoema\u003c\/em\u003e and designates \u003cstrong\u003ewhat lies behind the subconscious\u003c\/strong\u003e: the inaccessible. The house, founded \u003cstrong\u003ein 2018\u003c\/strong\u003e by \u003cstrong\u003eYassin Karim\u003c\/strong\u003e with the French-Moroccan perfumer \u003cstrong\u003eMajda Bekkali\u003c\/strong\u003e, explores this inaccessible through perfumes inspired by burning deserts, crystal caves, or oceanic depths. Yassin Karim was born in Madagascar to parents who exported spices and flowers, and grew up \u003cstrong\u003esurrounded by warehouses filled with vanilla beans\u003c\/strong\u003e. Bleu de Bleu belongs to the \u003cstrong\u003eCollection Riviera Fruitée\u003c\/strong\u003e, for which Emna Doghri is the nose, and which the house links to the \"blue hour\" of the Riviera. The bottle bears a quote attributed to Albert Einstein: \"\u003cem\u003eimagination is more important than knowledge\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of guava, almond, and caramel\u003c\/h2\u003e\n\u003cp\u003eThis is the most elaborate layer. \u003cstrong\u003eGrapefruit\u003c\/strong\u003e provides the bitter and sparkling radiance, \u003cstrong\u003eraspberry\u003c\/strong\u003e a tangy touch, the \u003cstrong\u003eguava accord\u003c\/strong\u003e its tropical flesh. Two gourmand notes are immediately added: \u003cstrong\u003ealmond\u003c\/strong\u003e and \u003cstrong\u003ecaramel\u003c\/strong\u003e. The house itself describes the guava and almond accord as the heart of the idea.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of rose accord and vetiver\u003c\/h2\u003e\n\u003cp\u003eOnly two materials. The \u003cstrong\u003erose accord\u003c\/strong\u003e brings the floral dimension, the \u003cstrong\u003evetiver essence\u003c\/strong\u003e a dry, green, and earthy line that holds back the sweetness of the opening.\u003c\/p\u003e\n\n\u003ch2\u003eA base of amber and musk\u003c\/h2\u003e\n\u003cp\u003eThe base is deliberately short: \u003cstrong\u003eamber\u003c\/strong\u003e for warmth, \u003cstrong\u003emusk\u003c\/strong\u003e for softness and longevity on the skin.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature\u003c\/h2\u003e\n\u003cp\u003eIn most gourmand perfumes, almond and caramel arrive at the end, in the base. Bleu de Bleu does the opposite: \u003cstrong\u003eit places them in the top notes, alongside the fruits\u003c\/strong\u003e, then goes through a rose-vetiver heart before closing on only \u003cstrong\u003etwo materials, amber and musk\u003c\/strong\u003e. The perfume starts gourmand and ends clean, which distinguishes it from usual sweet fruity fragrances.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love tropical fruity fragrances but want a perfume that does not stay sweet from start to finish. It is especially suitable for spring and summer, by day as well as in the evening. Bleu de Bleu Noème Paris will appeal to those who like gourmand openings and musky bases.\u003c\/p\u003e","brand":"NOEME PARIS","offers":[{"title":"100 ml","offer_id":59124278722824,"sku":"PROD-001372","price":210.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/Noeme_Paris_Bleu_de_Bleu_100ML.jpg?v=1792179226"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/collections\/noeme-paris-logo.png?v=1786546372","url":"https:\/\/odorare.fr\/en\/collections\/noeme-paris.oembed","provider":"Odorare Parfumerie","version":"1.0","type":"link"}