{"product_id":"reinvented-aether-aura","title":"Aether Aura – Fresh Fruity Extrait de Parfum","description":"\u003cp\u003e\u003cstrong\u003eAether Aura by Reinvented\u003c\/strong\u003e is a \u003cstrong\u003efresh spicy fruity perfume extract\u003c\/strong\u003e, unisex. The house summarizes it with an image: \u003cstrong\u003ethe invisible radiance that lingers long after presence has become a memory\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eA house that refuses to tell its story\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eReinvented\u003c\/strong\u003e says almost nothing about itself, and that is a deliberate choice: its website mentions \u003cstrong\u003eneither founder, nor perfumer, nor year, nor country\u003c\/strong\u003e. It defines itself with a single sentence, placed at the top of everything: \u003cstrong\u003e“Reinvented is the essence of life, the primal act where mind, energy, emotion, soul and body are inseparable, and where each defines the other”\u003c\/strong\u003e. Its invitation is four words long — \u003cstrong\u003esee beyond the tangible\u003c\/strong\u003e. The entire collection is in \u003cstrong\u003eperfume extract, in 75 ml\u003c\/strong\u003e, each creation is presented as \u003cstrong\u003egenderless\u003c\/strong\u003e, and the house classifies its perfumes not by collection but by \u003cstrong\u003eolfactory profile\u003c\/strong\u003e: amber, citrus, earthy, floral, fruity, gourmand, oriental, powdery, spicy, woody.\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of bergamot, lemon, ginger and pink pepper\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBergamot\u003c\/strong\u003e and \u003cstrong\u003elemon\u003c\/strong\u003e bring two acidities, \u003cstrong\u003eginger\u003c\/strong\u003e a fresh and rooty spiciness, \u003cstrong\u003epink pepper\u003c\/strong\u003e a pink peppery note. Four ingredients for an opening that the house describes as \u003cstrong\u003eelectric freshness\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eA heart of iris, kiwi, pineapple and geranium\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePineapple\u003c\/strong\u003e and \u003cstrong\u003ekiwi\u003c\/strong\u003e bring two tart and juicy fruits — kiwi is rare in perfumery, and it is what gives the heart its character. \u003cstrong\u003eIris\u003c\/strong\u003e lays a cold powdery note over it, \u003cstrong\u003egeranium\u003c\/strong\u003e a pinkish and peppery green. A fruitiness contradicted by an iris: that is the idea of the perfume.\u003c\/p\u003e\n\n\u003ch2\u003eA base of amber, vetiver and musk\u003c\/h2\u003e\n\u003cp\u003eThree ingredients. \u003cstrong\u003eAmber\u003c\/strong\u003e brings a light warmth, \u003cstrong\u003evetiver\u003c\/strong\u003e a dry root, \u003cstrong\u003emusk\u003c\/strong\u003e what the house calls a \u003cstrong\u003esoothing musky warmth\u003c\/strong\u003e. The base is short, as is often the case with this house when the subject is freshness.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's approach\u003c\/h2\u003e\n\u003cp\u003eThe perfume is built on an \u003cstrong\u003eexplicit contrast\u003c\/strong\u003e, and the house says it: on one side an \u003cstrong\u003eelectric and lemony freshness\u003c\/strong\u003e, on the other a \u003cstrong\u003esoothing musky warmth\u003c\/strong\u003e. Between the two, \u003cstrong\u003eiris\u003c\/strong\u003e — a cold and powdery ingredient — placed in the middle of a fruity heart, where you never expect it. This is what prevents the pineapple and kiwi from turning into a cocktail, and what produces what the house calls \u003cstrong\u003ethe inner light that becomes visible\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eFor those who love fresh fruity fragrances and want them held by something other than sugar. It is a spring and summer fragrance, wearable from morning to night, with good longevity and a clear sillage. Aether Aura Reinvented will suit those who want freshness that lasts.\u003c\/p\u003e","brand":"REINVENTED","offers":[{"title":"75 ml","offer_id":58103432839432,"sku":"PROD-001165","price":190.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/reinvented-aether-aura-extrait-de-parfum.png?v=1785850924","url":"https:\/\/odorare.fr\/en\/products\/reinvented-aether-aura","provider":"Odorare Parfumerie","version":"1.0","type":"link"}