{"product_id":"what-about-pop","title":"What About Pop – Milky Gourmand Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eWhat About Pop by The House of Oud\u003c\/strong\u003e is a \u003cstrong\u003emilky woody gourmand eau de parfum\u003c\/strong\u003e, unisex, concentrated at \u003cstrong\u003e30%\u003c\/strong\u003e and composed by \u003cstrong\u003eCristian Calabrò\u003c\/strong\u003e. It belongs to the \u003cem\u003eArts Collection\u003c\/em\u003e, where the house deliberately brings together perfume, painting, music, and pastry.\u003c\/p\u003e\n\n\u003ch2\u003eA house born between Milan and Jakarta\u003c\/h2\u003e\n\u003cp\u003eThe House of Oud was born in 2016 from the meeting of \u003cstrong\u003eAndrea Casotti\u003c\/strong\u003e, a nuclear engineer graduated from the Politecnico di Milano who entered the perfume industry in 2006, and \u003cstrong\u003eMohammed Abu Nashi\u003c\/strong\u003e, an oud producer based in Jakarta. The house describes itself as a journey through the contemporary world, without boundaries between disciplines.\u003c\/p\u003e\n\n\u003ch2\u003eAn opening of salty popcorn\u003c\/h2\u003e\n\u003cp\u003eThe opening combines \u003cstrong\u003esalty\u003c\/strong\u003e and crunchy \u003cstrong\u003epopcorn\u003c\/strong\u003e, \u003cstrong\u003ehawthorn\u003c\/strong\u003e — a white, almond-scented flower from the hedgerow — and \u003cstrong\u003ecaramel\u003c\/strong\u003e. Opening a perfume with puffed corn requires boldness; the caramel arrives from the very first stage to envelop it.\u003c\/p\u003e\n\n\u003ch2\u003eA milky and vanilla heart\u003c\/h2\u003e\n\u003cp\u003eThe heart layers \u003cstrong\u003emoonflower\u003c\/strong\u003e — this white, honeyed nocturnal flower —, a \u003cstrong\u003emilk cream\u003c\/strong\u003e, and a creamy vanilla accord that the house calls \u003cstrong\u003eExaVanilla\u003c\/strong\u003e. The saltiness of the opening gives way entirely to the milky.\u003c\/p\u003e\n\n\u003ch2\u003eA base of ebony and vetiver\u003c\/h2\u003e\n\u003cp\u003eThe base brings together \u003cstrong\u003eamber\u003c\/strong\u003e, \u003cstrong\u003eebony\u003c\/strong\u003e, \u003cstrong\u003evetiver\u003c\/strong\u003e, and \u003cstrong\u003ebenzoin\u003c\/strong\u003e. This is the surprise of the composition: beneath the gourmand, a dry and woody base that gives it its longevity.\u003c\/p\u003e\n\n\u003ch2\u003eThe house's signature touch\u003c\/h2\u003e\n\u003cp\u003eThe house's oval bottles are \u003cstrong\u003emarbled by hand\u003c\/strong\u003e by an artisan from Varese, using a technique that Andrea Casotti calls \u003cem\u003eLife is Color\u003c\/em\u003e. The process is never reproduced twice: no bottle is identical to another.\u003c\/p\u003e\n\n\u003ch2\u003eFor whom, for what occasions?\u003c\/h2\u003e\n\u003cp\u003eWhat About Pop is for those who embrace nostalgic perfumes without wanting them to be syrupy. A unisex eau de parfum for the daytime and the cold season. Available in 75 ml.\u003c\/p\u003e","brand":"THE HOUSE OF OUD","offers":[{"title":"75 ml","offer_id":54414972551432,"sku":"PROD-000377","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0315\/8024\/files\/what-about-pop.jpg?v=1783492055","url":"https:\/\/odorare.fr\/en\/products\/what-about-pop","provider":"Odorare Parfumerie","version":"1.0","type":"link"}