Bhype Paris

BHYPE Paris, from Dubai streetwear to Grasse perfumery

BHYPE is a lifestyle concept born in Dubai, which has become a benchmark of streetwear and urban culture in the Middle East. Located at the Dubai Mall since 2016, the brand has established itself around a discerning selection of exclusive pieces, with an identity rooted in hip-hop culture and the aesthetics of the 80s and 90s.

After establishing its universe in fashion, BHYPE turns to perfumery and translates its creative DNA into a collection of fragrances made in France, in the Grasse region. The olfactory universe of BHYPE Perfumes navigates between freshness, gourmandness, sensuality, and intensity: luminous citrus fruits, exotic fruits, musks, woods, and accords inspired by the Orient.

Why choose BHYPE Paris?

• A brand born from Dubai's streetwear culture, present at the Dubai Mall since 2016
• Fragrances made in France, in the Grasse region
• Distinctive signatures between freshness, gourmandness, and intensity
• A hip-hop aesthetic inherited from the 80s and 90s

A meeting between the energy of Dubai, Parisian influence, and French know-how. Discover the collection on our online store and in our perfumery.