Don't Call Me OudGourmand Woody Eau de Parfum

Don't Call Me Oud by Epicò is a niche woody, gourmand, and fruity eau de parfum, unisex. The title is a dig: yes, there is oud — but don't reduce it to that.

Perfume as a narrative

Epicò Parfum is an Italian house founded in 2018 by Federico Gucciardi, an artist born in Bologna and recognized as "the poet of perfume". The name says it all: Epicò means "story". Each fragrance is born from a story that Federico writes himself — pages of emotions, dreams, and memories that he then translates into accords, into "liquid verses" — and each perfume is accompanied by this short text, which reveals the soul of the fragrance. "Every drop is a word," he says, "every perfume is a chapter of our story." After years of artistic studies and a career in the great Italian beauty houses, he now composes with Fabio Bernardi and Giulia Brigliadori. The black bottle bears a handmade antique copper label made by artisans, which makes each piece slightly different. 100 ml bottle.

An opening of apple, rhubarb, and saffron

The apple opens crisp and sweet, the bergamot brightens. The rhubarb brings its green acidity and the saffron an initial leathery facet.

A heart of oud, saffron, and rose

The oud arrives, woody and resinous, with a reinforced saffron. The jasmine, the rose, and the violet surround it with a powdery floral.

A base of vanilla absolute, caramel, and oud

The vanilla absolute and the caramel establish the gourmand, the oud returns a second time, and the precious woods and the tonka bean close the trail.

The house's gesture

Oud is there twice — but surrounded by apple, rhubarb, and caramel. That is the whole meaning of the title: the house takes the most intimidating wood in perfumery and dresses it in fruity and gourmand materials, until making it accessible. The rhubarb in the head, acidic and green, is the counterpoint that prevents the whole from becoming syrupy.

For whom, for what occasions?

Woody, gourmand, and fruity, this eau de parfum is for those who want to discover oud without being overwhelmed. It gives its best in the cold season, from day to night, worn equally well by women as by men.

With Don't Call Me Oud Epicò, the most intimidating wood in perfumery becomes approachable.