Flo'97Fruity Woody Extrait de Parfum

Flo'97 by Florian Pontier is a fruity, woody, gourmand, unisex niche perfume extract. A red fruitiness that lasts on the skin, held together by caramel and two woods.

A house born in bottles

Florian Pontier grew up in a French family involved in perfume making. As a child, he already assembled bottles and caps to make unique pieces — a game that became a vision: to make the perfume object an artistic creation. The house was launched in February 2025 at Esxence, in Milan, with the FLO'W collection and its seven fragrances, whose bottles have a flame shape — and which he designs himself, which is rare in perfumery. The manifesto can be summed up in one sentence: “with a touch of humor and humility, we break conventions”, placing eccentricity and espèglerie at the heart of creation.

An opening of raspberry and apple

Raspberry and red berries open frankly, juicy and tart. Apple extends them with a crisp freshness, greener than sweet, which prevents the opening from closing in on itself like jam.

A heart of caramel and pink pepper

Caramel settles in the heart and gives the perfume its gourmand signature. It is immediately framed: pink pepper piques it with its rosy and peppery facet, rosewood opposes it with a woody and slightly floral note, and jasmine adds the only true flower to the composition.

A base of cedar, amber and balm

Cedarwood dries and structures. Amber and balm bring the resinous warmth that makes the fruit last well beyond the first few hours, while vanilla rounds off the caramel without doubling down on it.

The house's signature

The only title in the collection that refers neither to a place nor to a material, but to the creator himself. All around, the FLO'W collection names destinations — Cefalù, Havana, Jabal Shams, Krokos — and this bottle bears his name. Its technical success lies in the treatment of caramel, a material that quickly turns into confectionery: pink pepper and rosewood frame it on both sides, and cedar dries it from underneath. The result is a gourmand fruitiness that remains wearable in broad daylight.

For whom, for what occasions?

Fruity, woody and gourmand, this extract is for those who like fruitiness that does not evaporate — most perfumery raspberries disappear in an hour, this one is held together by woods. All year round, from everyday wear to evening, and particularly flattering in autumn. It is a good entry point into the collection.

With Flo'97 Florian Pontier, a caramel is framed on both sides to remain wearable.