FridaFloral Fruity Eau de Parfum

Frida by Epicò is a niche floral, fruity, and chypre eau de parfum, unisex.

Perfume as a narrative

Epicò Parfum is an Italian house founded in 2018 by Federico Gucciardi, an artist born in Bologna and recognized as "the poet of perfume". The name says it all: Epicò means "narrative". Each fragrance is born from a story that Federico writes himself — pages of emotions, dreams, and memories that he then translates into accords, into "liquid verses" — and each perfume is accompanied by this short text, which reveals the soul of the fragrance. "Every drop is a word," he says, "every perfume is a chapter of our story." After years of artistic studies and a career in the great Italian beauty houses, he now composes with Fabio Bernardi and Giulia Brigliadori. The black bottle bears a handmade antique copper label made by artisans, which makes each piece slightly different. 100 ml bottle.

An opening of blueberry, peach, and citrus

The blueberry opens tart and blue, the peach brings its velvety flesh. The bergamot and lemon brighten the start.

A heart of champagne, jasmine, and rose

A champagne accord brings effervescence, between a full-bodied jasmine and a honeyed rose. The orange blossom expands the bouquet.

A base of ambergris, oakmoss, and white woods

The ambergris brings its saline minerality, the oakmoss a forest dampness. The musk and white woods keep the whole thing clear.

The house's signature

A champagne accord in the middle of the bouquet. It is literal effervescence — the bubbles, the acidity, the sparkle — placed between a jasmine and a rose. And beneath this celebration, an oakmoss: the material of chypre, dark and matte, which holds the composition and prevents it from falling into the easy trap of just another floral fruity. It is this contrast that makes it memorable.

For whom, for what occasions?

Floral, fruity, and chypre, this eau de parfum is for those who love luminous but well-constructed fragrances. It accompanies outings and celebrations, worn by both women and men.

With Frida Epicò, an oakmoss holds a champagne.