New Notes Discovery Set12 × 2 ml

The New Notes Discovery Set brings together twelve 2 ml perfume extracts. It is the most direct way to explore a house where every fragrance is an extract, without committing to the price of a full bottle.

A genderless perfumery, entirely composed of extracts

New Notes is an Italian house published by HIC BEAUTY, in San Giuliano Milanese, on the outskirts of Milan. It describes itself as “a new generation of perfume extracts that transcends the codes of perfumery and breaks down role and gender boundaries,” and it lives up to the formula: its entire catalog consists of perfume extracts, without a single eau de parfum. The house does not credit any perfumer on its bottles.

What the set contains

Twelve 2 ml bottles, all at extract concentration—these are not diluted samples, but the exact juice sold in full bottles. The set spans the house’s range: the milky gourmands of the Latte series, the spicy fruit fragrances, the powdery florals like Talco, the suede-like leather of New Leather, and the hesperidic fragrances. Each bottle provides enough for several days of wear, allowing you to judge both longevity and the opening.

The house’s approach

An extract discovery set is uncommon: most houses sample their eau de parfum, which is less expensive. Here, the constraint is the catalog itself—New Notes produces nothing but extracts, so the set is at the same concentration as the full bottles. It is also the best way to understand the house’s approach, which is less a matter of style than of construction: natural ingredients combined with modern molecules, sometimes named in the fragrance pyramids themselves.

Who is it for, and for what occasions?

For anyone torn between several fragrances who prefers to try them on their skin before choosing. It is also an ideal gift, offering a house rather than a single fragrance. The New Notes Discovery Set is for anyone who wants to discover the house as a whole.

Phthalate-free, paraben-free, non-toxic. Always cruelty-free and vegan-friendly. 100% recyclable packaging. “Perfumes should not be assigned to a gender: ours is made for everyone.”