Obvious Discovery Set16 × 1.5 ml

The Obvious Discovery Set brings together sixteen eau de parfums in 1.5 ml bottles, totaling 24 ml. It is the most comprehensive way to explore a house whose formulas are deliberately short and very different from one another.

A house of obviousness, designed with eco-conception in mind

Obvious is a French house launched on November 15, 2020 by David Frossard — export director of L'Artisan Parfumeur in 2001, founder in 2005 of the distribution company Différentes Latitudes, and co-founder of Liquides Imaginaires with Philippe di Méo. The name comes from Descartes' notion of the obvious, which he studied in philosophy: reaching the truth without going through a complex explanation. His starting phrase has remained the house's guiding principle — "perfume must return to something humbler and more essential" — and the website puts it another way: "complexity serves our artistic vision without constituting an end in itself". Eco-conception is the other half of the project: French organic wheat alcohol, refillable bottle made of 30% recycled glass, cap made of cork from recycled wine stoppers without plastic insert, box made of organic cotton fiber and biodegradable cellulose, without cellophane, made in France.

What the set contains

Sixteen 1.5 ml bottles, each corresponding to an eau de parfum from the house's catalog, for 24 ml of perfume in total. The format allows for several days of wear per reference, which is necessary here: the compositions evolve slowly and are poorly judged with a single spray on a blotter.

The house's approach

The Obvious catalog is divided into three collections — Must-Haves, Capsules and High Standards — and follows no single thread. It goes from a head of chili and peppers resting on an Amazonian root to a milky matcha doubled with mate, from a salted plum to an oud named by its variety, from a milk jam held by a sesame absolute to an iris in concrete. Each perfume is built around a flagship material and very few others. It is exactly the kind of collection that cannot be summarized by a single reference: the set is the right entry point.

For whom, for what occasions?

For those discovering the house and wanting to explore it entirely before choosing a bottle, and for those looking for a gift to give without knowing the person's exact tastes. The 1.5 ml format slips into travel. The Obvious Discovery Set will go to those who want to judge a collection piece by piece.