Aether AuraFresh Fruity Extrait de Parfum

Aether Aura by Reinvented is a fresh spicy fruity perfume extract, unisex. The house summarizes it with an image: the invisible radiance that lingers long after presence has become a memory.

A house that refuses to tell its story

Reinvented says almost nothing about itself, and that is a deliberate choice: its website mentions neither founder, nor perfumer, nor year, nor country. It defines itself with a single sentence, placed at the top of everything: “Reinvented is the essence of life, the primal act where mind, energy, emotion, soul and body are inseparable, and where each defines the other”. Its invitation is four words long — see beyond the tangible. The entire collection is in perfume extract, in 75 ml, each creation is presented as genderless, and the house classifies its perfumes not by collection but by olfactory profile: amber, citrus, earthy, floral, fruity, gourmand, oriental, powdery, spicy, woody.

An opening of bergamot, lemon, ginger and pink pepper

Bergamot and lemon bring two acidities, ginger a fresh and rooty spiciness, pink pepper a pink peppery note. Four ingredients for an opening that the house describes as electric freshness.

A heart of iris, kiwi, pineapple and geranium

Pineapple and kiwi bring two tart and juicy fruits — kiwi is rare in perfumery, and it is what gives the heart its character. Iris lays a cold powdery note over it, geranium a pinkish and peppery green. A fruitiness contradicted by an iris: that is the idea of the perfume.

A base of amber, vetiver and musk

Three ingredients. Amber brings a light warmth, vetiver a dry root, musk what the house calls a soothing musky warmth. The base is short, as is often the case with this house when the subject is freshness.

The house's approach

The perfume is built on an explicit contrast, and the house says it: on one side an electric and lemony freshness, on the other a soothing musky warmth. Between the two, iris — a cold and powdery ingredient — placed in the middle of a fruity heart, where you never expect it. This is what prevents the pineapple and kiwi from turning into a cocktail, and what produces what the house calls the inner light that becomes visible.

For whom, for what occasions?

For those who love fresh fruity fragrances and want them held by something other than sugar. It is a spring and summer fragrance, wearable from morning to night, with good longevity and a clear sillage. Aether Aura Reinvented will suit those who want freshness that lasts.