UrbanFloral Chypre Eau de Parfum

Urban by Alfred Ritchy is a niche floral, chypre, and musky eau de parfum, unisex. Its location: a New York pier. Its time: 19:07.

A house where each perfume is a place and a time

Alfred Ritchy is a French niche house founded in 2020, whose founders claim over forty years of experience and who compose their juices from raw materials from the French market. Its principle is strictly upheld: each perfume is a precise place, captured at a precise time. Alfred Ritchy himself is a character invented by the house — an imaginary traveler who notes in his notebook the exact minute when a place captivated him, and it is that moment that the perfume recreates, not the postcard. The collection thus brings together Cappadocia at dawn, Monaco at noon, Milan at dusk. Each bottle bears its time.

An opening of bergamot, pink pepper, and rose

The bergamot opens clearly and zestily, the pink pepper pricks it with a lively spice, and the rose arrives right from the start, full and fresh. The opening is electric, like a street lighting up.

A heart of patchouli and jasmine

The patchouli takes over, earthy and dark, while the jasmine opposes it with its sunny whiteness and slightly indolic character. This flower-earth duo is the beating heart of the perfume.

A base of oakmoss, amber, and musk

The oakmoss establishes a damp and slightly bitter freshness, the amber warms it up, and the musk softens it. The trail is enveloping, a bit deep, and lasts a long time.

The house's signature

19:07, a New York pier at the moment the lights come on. To tell the story of the city, the house did not choose a contemporary urban accord but the most classic structure of French perfumery: Urban is a true chypre, that is to say the bergamot — flowers — oakmoss accord formalized by François Coty in 1917. This choice is rarer than it seems: oakmoss is now strictly regulated by European regulations, which has made most chypres disappear from the market. Composing one today, and placing it on a city rather than a forest, is the house's signature.

For whom, for what occasions?

Floral, chypre, and musky, this eau de parfum is for those who miss the chypres of yesteryear and are looking for a rose that is not well-behaved. It gives its best from autumn to spring, in the evening, worn equally well by women as by men.

With Urban Alfred Ritchy, the house bottles a New York pier at dusk and the exact time when the city took over.