MagicGourmand Floral Eau de Parfum

Magic by Al Jazeera Perfumes is a gourmand marine floral eau de parfum, unisex, created by Loc Dong and launched in 2016. It is one of the house's greatest successes, and one of its most unexpected accords.

A Qatari house that composes with France

Founded in Doha in 1998, Al Jazeera Perfumes entrusts its compositions to French perfumers and works with the greatest French manufacturers of perfumery raw materials — hence the mention of "Paris" engraved on each bottle. Magic perfectly illustrates this dual identity: the structure is that of a Western floral, while the power and longevity are those of the Gulf.

A saline and ozonic opening

Magic begins with an almost counter-intuitive opening for this genre: ozonic notes and a salt note, evoking the sea air rather than the expected orientalism. This fresh and slightly mineral opening serves as a counterpoint to everything that follows.

A heart of Turkish rose and praline

Turkish rose, jammier and more honeyed than its Bulgarian cousin, takes center stage. It is immediately joined by praline, a caramelized almond accord that tips the fragrance toward the gourmand. It is this encounter — salt, then rose, then sugar — that makes Magic's signature.

A base of vanilla and patchouli

Vanilla establishes the underlying sweetness, while patchouli gives it an earthy anchor and longevity. The trail is ample, sweet without being cloying, and lasts for several hours on both skin and fabric.

The house's signature touch

Loc Dong builds a gourmand here with a twist: instead of piling up sweet notes, he opens with salt and ozone, which makes the praline stand out rather than being overwhelmed. This contrast explains why Magic is worn by men as much as by women, and why it ranks among the bestsellers in the house's boutiques.

For whom, and for what occasions?

For those who love gourmand fragrances but fear their heaviness. Its fresh opening makes it wearable during the day; its longevity makes it an evening fragrance. Autumn and winter suit it particularly well.

With Magic, Al Jazeera Perfumes upholds its most recognizable signature: a gourmand floral opening on the sea.